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Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.
The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.
Answering messages, filtering profiles—it’s not always fun.
If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.
These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.
As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.
It’s not just my generation—boomers are as likely as college kids to give online dating a whirl.